Global brands who turned curiosity into collaboration
What they searched, found and happened next
Reckitt wanted to move beyond supplements and create holistic health solutions that improve customer experience to unlock new revenue streams.
What They Searched
A proven innovative solution delivering new business models in brain health.
What They Found
Science and market-proven brain gym
Cognifit, a digital health startup specialising in brain training and cognitive assessment. Their science-based platform helps users improve memory, focus and overall brain performance, making it a natural complement to Reckitt’s new brain health brand.
What happened next
By combining their supplements with Cognifit’s digital platform, Reckitt created a first-of-its-kind brain health system. In just six months, it went from idea to market, and within a year became the #1 brain health brand in the US, unlocking over $100m in new revenue. More than a commercial win, it redefined what a health brand could be: not just selling products, but delivering complete solutions that empower consumers.
Enabling Reckitt to move from products to solutions, powered by startups
Case Studies
Explore how the world's biggest companies
turn curiosity into collaboration
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Award-winning partnership for Adidas' most innovative base layer
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Unlocking $100m+ new revenue for Reckitt through a startup partnership
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Recycling the impossible, Coca-Cola Europacific Partners worked with CuRe to