Global brands who turned curiosity into collaboration
What they searched, found and happened next
With 1,000s of adventure-tech startups launched each year, adidas realised they needed to look beyond their labs and work with inventors who were redefining their industry.
What They Searched
Innovative tech that will transform base layers.
What They Found
Groundbreaking base layer innovator
Adidas team matched with Megmeister, a Dutch cycling apparel innovator rooted in craftsmanship. Its innovation represents a new benchmark in performance textiles, engineered for athletes and endurance enthusiasts seeking uncompromised comfort and thermal regulation.
What happened next
Having discovered the right match with Megmeister, Adidas got to work. Through our additional co:creation support, DRYNAMO™ was created, a product which has taken the industry by storm. The advanced yarn technology has been widely recognised as ground-breaking in the industry and won an ISPO Gold Award for the outdoor category.
The advanced yarn technology and won an ISPO Gold Award for the outdoor category
Case Studies
Explore how the world's biggest companies
turn curiosity into collaboration
5 mins read
Award-winning partnership for Adidas' most innovative base layer
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Unlocking $100m+ new revenue for Reckitt through a startup partnership
5 mins read
Recycling the impossible, Coca-Cola Europacific Partners worked with CuRe to