Global brands who turned curiosity into collaboration
What they searched, found and happened next
dsm-firmenich Ventures regularly goes out to landscape new markets as part of their thesis-driven investment work, particularly in areas adjacent to their core focus. The question was never whether to do the research. It was how to do it efficiently and comprehensively, without missing the startups that matter.
What They Searched
A faster, more comprehensive way to research startup landscapes in adjacent market areas, going further than traditional financial databases and at a pace that kept up with thesis-driven investment work.
What They Found
Startup intelligence built for strategic investors
Goob gave Philip Hul, Deal Captain, and Maxime Overgaag, Associate, at dsm-firmenich Ventures team a way to go from thesis to a comprehensive startup map in one place. The platform's breadth of startup coverage meant fewer gaps when landscaping a new area. The due diligence agents also let the team narrow efficiently from a longlist to a clear shortlist of winners. Where traditional databases are built around financial data, Goob is designed for the corporate innovation lens: strategic positioning, regulatory pathways, and unit economics alongside the numbers. The Solution Deep Dive feature became the standout. Detailed reports on any technology or solution area, from a high-level overview through to sourced chapters, with every claim referenced back to where it came from.
What happened next
The efficiency gains showed up in two ways. First, in the breadth of the initial startup map, the team could landscape a new market area quickly and confidently, knowing they weren't missing key players. Second, in the depth of follow-up research, the Solution Deep Dive meant that detailed, sourced analysis was available without the usual research overhead, ready to feed directly into internal documentation and decision-making.
"I do think I would miss the comprehensive set of startups Goob generates to start with. That's the thing that stops you from missing certain areas of the market"
Maxime Overgaag, Associate Corporate Venture Capital, dsm-firmenich Ventures
Efficient Thesis-Driven Investing: How dsm-firmenich Ventures Is Rethinking Startup Scouting
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