Global brands who turned curiosity into collaboration
What they searched, found and happened next
Givaudan wanted to lead in eco-conscious beauty innovation, finding sustainable ingredients that resonate with a new generation of consumers.
What They Searched
Startups turning waste into high-value ingredients.
What They Found
Spent coffee grounds as a new ingredient
Kaffe Bueno, a circular economy startup upcycling spent coffee grounds into high-performing ingredients for cosmetics, nutraceuticals, and personal care. Their approach not only reduces waste but unlocks powerful actives with proven benefits for skin and wellness.
What happened next
Together, they launched Koffee’Up™, a coffee oil now hailed as the “new argan oil.” More than a new ingredient, it symbolises a new approach to sourcing: sustainable, science-backed, and consumer-relevant. With Koffee’Up™, Givaudan strengthened its leadership in clean beauty while proving that the future of innovation is circular.
Leading the clean beauty space with new ingredients, built through innovative partnerships
Case Studies
Explore how the world's biggest companies
turn curiosity into collaboration
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A complete bipolar plate solution, born from a single scouting brief
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Turning spent coffee grounds into high-performing ingredients.
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How dsm-firmenich Ventures Is Rethinking Startup Scouting
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Recycling the impossible, Coca-Cola Europacific Partners worked with CuRe to
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Unlocking $100m+ new revenue for Reckitt through a startup partnership
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Award-winning partnership for Adidas' most innovative base layer