Global brands who turned curiosity into collaboration
What they searched, found and happened next
Retail innovation at Tesco extends far beyond new formats or store redesigns. It increasingly involves staying connected to a fast-moving startup and consumer technology landscape that spans every part of the business. To support this, the Tesco Innovation team has continued to evolve how business challenges are matched with external partners. GOOB complements existing innovation activities by helping surface relevant opportunities more efficiently and ensuring a more continuous view of the external ecosystem.
The problem worth naming
Tesco has built a strong scouting capability with the Red Door and the breadth of their external network. Goob has given them the opportunity to accelerate and enhance their ability to discover partners that may not have been accessed organically. This gives them a faster route to make comparisons, scout partners and test at pace to deliver on their strategic ambitions.
What changed with Goob
Inside Tesco’s approach to scaling innovation across the business
Now that Tesco has GOOB as a capability, they are able to partner with many more teams across the business and provide a strengthened portfolio of companies that can solve their problems. They do this at pace, with credible recommendations and a prioritised list for their colleagues to explore.
The bigger picture
Innovation scouting is increasingly becoming an always-on capability across Tesco, enabling the Tesco Innovation team to continuously monitor the external innovation landscape and respond more quickly to evolving business needs and opportunities.
GOOB and Co:cubed enhance our ability to connect business challenges with the most relevant external partners by providing greater visibility of the innovation ecosystem and existing relationships across Tesco.
This allows us to provide relevant partner recommendations more efficiently, reducing the reliance on manual scouting and helping teams access potential solutions at the pace they need.
Tesco Innovation team
This allows us to provide relevant partner recommendations more efficiently, reducing the reliance on manual scouting and helping teams access potential solutions at the pace they need.
Case Studies
Explore how the world's biggest companies
turn curiosity into collaboration
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Taking startup scouting from one team to the whole business
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A complete bipolar plate solution, born from a single scouting brief
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Turning spent coffee grounds into high-performing ingredients.
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How dsm-firmenich Ventures Is Rethinking Startup Scouting
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Recycling the impossible, Coca-Cola Europacific Partners worked with CuRe to
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Unlocking $100m+ new revenue for Reckitt through a startup partnership