From Open Innovation to Open Innovation 2.0: How to Make the Leap

From Open Innovation to Open Innovation 2.0: How to Make the Leap

In 2008, LEGO took a bold step beyond its own walls with the LEGO Ideas platform. Fans worldwide could submit and vote on new set designs, some of which would go into production. This wasn’t just about new products—it sparked a global community of co-creators, shaping...
5 Silent Killers of Open Innovation—and How to Spot Them

5 Silent Killers of Open Innovation—and How to Spot Them

Why do some of the world’s biggest companies end up blindsided? The problem is often internal. Silent killers inside companies often undermine innovation, leaving even industry giants vulnerable. Companies like Yahoo and Adobe, once leaders in their fields, fell...
Corporate Innovation Secrets from BBC & Sky

Corporate Innovation Secrets from BBC & Sky

Last week we had a bean spilling Corporate Innovation Secretes session with Serena Martin, known for her strategic roles at BBC and Sky, now leading Co:cubed’s Brand Expansion Practice. We put the spotlight on how big businesses are adapting to today’s...