Last week we had a bean spilling Corporate Innovation Secretes session with Serena Martin, known for her strategic roles at BBC and Sky, now leading Co:cubed’s Brand Expansion Practice.

We put the spotlight on how big businesses are adapting to today’s market challenges. Key discussions included the necessity of evolving business models, common innovation pitfalls and strategies to avoid them, the role of partnerships in mitigating risk and boosting success, and the significance of 2024 for new business initiatives.

Check out the video recording below for a comprehensive recap of the event: