Since presenting to ECR in 2019, WhyWaste continued to gain significant momentum with retailers and consumers with their simple but impactful solution to Food Waste. WhyWaste have developed a software solution to improve in-store processes for grocery retailers. Since their presentation in 2019, WhyWaste has developed Semafor, an advanced data-management solution which helps shop workers accurately record and manage sell-by dates. Their solutions have now been deployed across 40+ retail chains in 17 markets. Stores typically report that their food waste has halved and that they’ve been able to reduce labour costs and enhance the customer experience.