CASE STUDY
Helping Coca Cola navigate the hype vs reality in Web 3
What happens when you need a clear strategy and ideas for how to harness the power of a new, complex and industry defining technology. You turn to Co:cubed…
BACK STORY
It is clear that the elements of a new digital age are converging at scale. Companies in all shapes and sizes are exploring, defining and creating their strategy for how to engage with the metaverse and harness the power of Web 3. Coca Cola Europacific Partners were no different and engaged Co:cubed to engage senior leaders to understand the importance of these new technologies and define ideas for how to move forward.
SOLUTION
We designed a workshop to help leaders at Coca Cola Europacific Partners take one step into the future through immersing and experiencing the technologies first hand. We then introduced the leaders to our “Misfits and Crazy Ones”, who debunked the jargon and co-created ideas to spot the opportunities for CCEP for the future.
RESULTS
“The Into the Future workshop did what it promised and took our team into the future, which enabled us to navigate the hype vs reality of new technologies. The workshop made the complex simple and the co-creation time with "Misfits & Crazy Ones" unlocked impactful ideas for us to consider.” — Nic