CASE STUDY
High performance partnerships
There’s nothing basic about base-layer clothing. We helped adidas create the world’s best range of base-layer clothing. Bringing innovation from the outside-in resulted in significant growth for both adidas and the textile technology partner.
BACK STORY
Adidas is passionate about performance. When it comes to sports such as climbing, trail running and cycling, base-layers are critical to athletic performance. adidas had a clear mandate: to launch the world’s best range of base-layers, and they were humble enough to realise the solution was likely to come from outside of their existing capabilities. We put our innovation scouts to work.
SOLUTION
Following a comprehensive global search, we identified a handful of truly innovative solutions. Following a pitch and due-diligence process, adidas partnered with Megmeister to create a new range of base layers. Their advanced yarn technology allows for a seamless baselayer to be created from merino wool. The product is lightweight and breathable, offering targeted ventilation and natural temperature regulation.
RESULTS
The partnership with adidas resulted in DRYNAMO™, a new adidas range, launched in partnership with Megmeister. The range has established a new benchmark for quality and performace, receiving the Gold Award at ISPO for base-layers. The range and partnership continues to perform well, bringing innovation to adidas and significant growth to both adidas and Megmeister.