Nearly a decade ago, we started with a belief:
That the world’s biggest companies could solve their hardest problems by working with the world’s best startups.
We built a consultancy that helped corporates open their doors to innovation. We scouted startups, ran sprints, built pilot programmes, and learned a lot along the way.
But after thousands of hours in the trenches, we spotted a deeper challenge. So we built something new.
This rebrand reflects a shift we’ve already made; from a consultancy, to a platform-powered partner reshaping how corporate innovation works
To mark the moment, we sat down with Mark Janes, who is leading our change:
Q: If you look back 5 years, what’s the biggest way we’ve evolved as a business?
When we started, we were a consultancy with an outlier belief that’s turned mainstream: corporates and startups can solve problems better together. David and Goliath can actually sit down together and work it all out. That idea became so popular they even gave it a name – Open Innovation!
Over time, we’ve turned that belief into a Co:cubed methodology. And that methodology has been so successful, we’ve now turned it into a platform. So we’re not just advisors sitting on the sidelines and throwing PowerPoints at projects. We’re in amongst it, building, developing and shaping ecosystems.
Our evolution is not a revolution. We’ve combined our expert-led consultancy with our purpose built agentic scouting platform. We’ve sharpened our mission and going after transforming how corporates find, engage, and adopt startup solutions at scale. We’re putting open innovation in the hands of more people. Where it belongs!
Q: Why rebrand now? What are we trying to signal?
Innovation has changed and our brand had to catch up with the business we’ve become. Corporates don’t need another deck; they need systems that drive outcomes. We’re helping them embed it into the core of how they work. This rebrand signals our confidence, clarity, and commitment to a bigger vision.
Q: What do we hope this next chapter unlocks—for our clients, and for us
For our clients, it means faster answers to tougher questions. It means being able to scan global startup ecosystems in seconds. But also act on those insights with our support.
For us, it marks the start of something bigger: a new infrastructure for startup-powered problem solving. One that’s scalable, smart, and built for impact.
Q: What’s one bet we’re placing for the future of corporate innovation?
We believe AI will change how every corporate discovers and deploys innovation and our approach to matchmaking will change the game. We’re betting that those who adopt it early- and combine it with the power of human insight will lead their industries and create the corporates of the future. Our new scouting platform is built to help them do exactly that.
This rebrand is a real reflection of how we’ve evolved, but a bigger shift in how innovation gets done. We’re excited for what’s next!!
